Which network is useful for building brand loyalty – Twitter or Facebook?

This is a great question to ask since it’s easy to get lost in the accumulation of Likes and Follows. I’m not sure of how actionable this info-graphic is though it useful to ask the question.

A few observations:

• 10% less of the youngest demographic in Facebook
• Facebook perceived to be the place to ‘friend a brand’ – this being an indicator of loyalty
• Facebook influences buying decision

Yet isn’t Twitter a more useful tool for knowledge sharing and so relationship building?

What are your experiences – which of these two networks provides a better means of connection to your audience?